Events should be more than well-executed logistics. They should be powerful, strategic drivers of business impact.

Join Sasha Frieze, author of The Chief Event Officer’s Playbook, in conversation with Rob Curtis, Founder of Event Footprints for a practical discussion on how to design and deliver events that align with organisational goals and prove measurable value.

Attendees will gain insights from Sasha’s 10-step model for strategic events, plus practical examples from corporate, agency, and non-profit settings.

You’ll also hear first examples from Rob as to how the enterprises and corporates he’s working with are truly measuring the impact of their events towards high level business goals. 

And as a special bonus, the first 10 attendees to arrive on the day will receive a free copy of The Chief Event Officer’s Playbook by post - we’ll identify these individuals by using the time stamp when each attendee arrives.